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The rapid adoption of Roundup Ready (RR) soybeans has grabbed the attention of persons involved directly and indirectly in agriculture. Approximately 27 million acres of RR soybeans were planted in 1998, and the acreage committed to this technology is expected to increase as RR corn becomes more widely available. Rapid shifts in herbicide use patterns are not new - Pursuit captured 75% of the Iowa soybean market in less than five years. However, the potential for RR crops to dominate both the corn and soybean herbicide markets does make this a somewhat unique situation.